Elrego Web App
Elrego is a user-friendly web app that helps customers save time and money, by automatically storing and managing the receipts and warranties in a simple, easy-to-use account.
After a thorough study, the studio was responsible for branding from scratch to the entire product:
logo, graphic language, UX&UI for two target audiences:
consumers and store owners.
Now customers can easily manage their receipts and warranties, and purchase extended protection and warranty plans!
The Problem
Customers lose receipts and become frustrated when they can’t find them
Stores waste valuable resources:
-
Printing receipts
-
With general advertisement not reaching their target audience.
Insurance companies that offer extended warranties cannot reach customers after they have left the store where the product was purchased
Competitive Advantage
Extended warranty Solution
Offering tracking of warranty with an option
to easily extend warranties
Increase income
Increasing income for stores and extended warranty companies
Free system
No monthly fee for stores to use the Elegro system
No hardware
Integrates into the POS system without adding any hardware
Web app
No need to download an app in order to receive receipts
Online & Offline
Get data and offer customers digital receipts on your website and in your store
Users Research | Consumers
What do they need?
Task analysis:
Women and men aged 35-50 who live in the USA.
Main goals:
1. To produce an inviting and intuitive platform with maximum personal adjustment to the consumer in the digital age.
2. Intuitive platform for business owners and stores for tracking: sales, receiving information about the consumer, adjusting personal advertising packages.
Tools to do right now:
1. Bank applications.
2. Other applications that exist in the market but do not contain all the desired features.
3. Manual data typing in Excel or other documents.
Main motivations:
Digital receipts are available at any given moment, tracking expenses and responsibilities.
Results Questionnaire
Summary information based on 209 respondents:
75%
Forgot to keep receipts and had to go to the store and locate the purchase by charging the credit
45%
Indicated that if they had digital discount coupons, the frequency of their use would be high
42%
Forgetting to renew the warranty on an electrical product
they purchased
User Persona
Personas for the 2 target audiences
Kate, 32 years old consumer
An accountant at a very well-known publishing house in the USA, a mother of three children, and married to David, a deputy bank manager.
About two weeks ago Kate celebrated her birthday at a surprise party that her husband organized for her, as expected she received a lot of gifts, some of them were not to her taste or matched her size and she planned to exchange some of them. Kate received a digital exchange note with each gift, which made the exchange process easier for her.
Usage scenario:
As a secondary customer (I did not purchase the gift myself) I am interested in exchanging my birthday gifts smoothly, efficiently and quickly.
To do this, I will go to the category: My receipts and perform the following actions:
I will look for the exchange notes, enter each of them and contact the store or go to the online store to make an exchange.
Success will be measured by the fact that I will be able to exchange all the gifts easily
and on time.
Daniel, 39 years old
Store Owner
Extreme sports fan! Manages a successful electrical goods store chain across the USA together with his father (the owner of the chain). Every day, hundreds of sales are made throughout the network. As part of optimizing customer service and continuing to maintain contact with them even after the purchase, Daniel and his father want to create a new business model that includes special promotions for customers based on past purchases and divided by customer types. Premium, Wi-Fi, etc. In this way, they are confident that sales will become more efficient and the relationship with customers will be strengthened.
Usage scenario:
As the owner of a successful chain of electrical stores throughout the USA, I am interested in increasing my clientele and deepening my relationship with them, for this I will enter the category: of promotions and benefits, I will choose to add a new promotion, I will decide on a template that suits me and designate the promotion for the type of customer, I will send the promotion for the selected group of customers.
Success will be measured by the fact that a high percentage of the group of customers who received the promotion will purchase the products.
The Solution
Electronic receipts that are sent from the POS and saved to the customer’s account in the cloud
Receive receipts directly to your phone immediately after the payment
Offer customers personalized coupons
Offer customers extended warranties even after they have left the store
Search and find receipts&warranties easily
Information Architecture | Consumers
Information Architecture | Store Owner
Wireframes
Consumers View
Store Owners View
Cunsumer Web App Simulation
The consumer can view his purchase data from anywhere and at any time, which includes: receipts, products warranties, their expiration date, and coupons to redeem
