Centraleyes New Website
Overview
Centraleyes provides a SaaS-based cyber risk platform that empowers organizations to understand their cyber risks and how to best manage them.
The website is designed to help potential customers become familiar with the product and the solutions it offers to various industries such as finance, higher education, medicine, real estate, insurance, and more. The main goal of the site is to generate maximum engagement and the aim is to have as many demo calls as possible to which you can register from the site.
Moreover, the website features an administrative area specifically for partners. They can access the area to download marketing materials and templates that can be useful for selling the product.
The Problem
The challenge with the former Centraleyes website lay in its inability to effectively market a multifaceted platform to potential customers. Built on Wix, it struggled with severe limitations impacting user experience, design flexibility, and search engine optimization (SEO). The disorganized presentation of information hindered clarity, making it challenging for visitors to comprehend the range of solutions offered. Moreover, the outdated aesthetics failed to captivate or engage visitors, resulting in an uninviting online presence. Addressing these deficiencies was crucial to creating a revamped platform capable of intuitively and comprehensively conveying diverse offerings while ensuring an engaging and informative experience for potential customers.
Research & Discovery
Platform Migration
The initial phase involved migrating the existing Wix-based website to WordPress, prioritizing enhanced performance and expanded design capabilities for a more dynamic user experience.
Content Organization
A key focus was structuring content systematically, categorized by solutions and usage scenarios. The aim was to streamline information for visitors, facilitating easier navigation and comprehension of Centraleyes' offerings.
Target Industries & Advantages
Extensive analysis centered on identifying target industries for Centraleyes’ system and articulating its distinct advantages in safeguarding organizations against security breaches. Understanding the unique selling propositions was pivotal for effective communication on the website.
Competitive Analysis
Thorough examination of direct and indirect competitors was conducted to identify market differentiators. The goal was to emphasize Centraleyes' unique qualities, positioning the company favorably amidst a competitive landscape.
Conclusion
The research phase for the Centraleyes website redesign emphasized platform enhancement, strategic content organization, identification of target industries, competitive analysis, and effective market positioning.
These efforts laid the groundwork for the subsequent design and development phases aimed at showcasing Centraleyes' value proposition and securing its distinct position in the market.
Design Process
Informed Platform Transition
After meticulous research, a deliberate shift to WordPress was made for content management, ensuring a more intuitive operational system to underpin the website's functionalities.
Redefined Architecture
The redesign phase focused on crafting a novel architectural framework that harmoniously melded marketing strategies with content promotion, simplifying the wealth of information on the site for enhanced user engagement.
Strategic Color Palette Integration
Leveraging the existing system's color palette as a cornerstone, a cohesive and unified visual language was established, seamlessly intertwining languages and creating a cohesive aesthetic across the platform.
Synthesis of Elements
By implementing a smart structure and harnessing color harmony within the established palette, the site transformed, exuding an inviting and professional.
Conclusion
The Centraleyes site redesign encapsulated a strategic blend of platform transition, architectural refinement, deliberate color integration, and a synthesis of design elements. The result was an inviting, professional, and streamlined website that effectively communicated complex information while maintaining visual coherence and user engagement.
User Testing
The user testing for the Centraleyes website employed Hotjar, a powerful tool that provided invaluable insights into user behavior and browsing patterns. Through Hotjar, we gained a comprehensive view of how visitors interacted with the site, identifying specific browsing paths, and understanding the triggers that either compelled users to exit pages or encouraged them to engage more deeply.
Understanding these strong-performing areas helped us decipher the elements that resonated with users, informing our strategy to replicate and enhance these successful elements throughout the platform.
Moreover, Hotjar's analysis enabled us to map out optimized pathways guiding users toward the intended destination, such as the registration for the platform's demo. By identifying and refining these pathways, we aimed to streamline user journeys, ensuring a smoother and more intuitive navigation experience. This informed the design decisions, allowing us to prioritize and accentuate elements that effectively directed user attention and encouraged desired actions, ultimately enhancing the user experience and conversion rates.
Final Design
Informed Platform Transition
After meticulous research, a deliberate shift to WordPress was made for content management, ensuring a more intuitive operational system to underpin the website's functionalities.
Redefined Architecture
The redesign phase focused on crafting a novel architectural framework that harmoniously melded marketing strategies with content promotion, simplifying the wealth of information on the site for enhanced user engagement.
Strategic Color Palette Integration
Leveraging the existing system's color palette as a cornerstone, a cohesive and unified visual language was established, seamlessly intertwining languages and creating a cohesive aesthetic across the platform.
Synthesis of Elements
By implementing a smart structure and harnessing color harmony within the established palette, the site transformed, exuding an inviting and professional.
Conclusion
The Centraleyes site redesign encapsulated a strategic blend of platform transition, architectural refinement, deliberate color integration, and a synthesis of design elements. The result was an inviting, professional, and streamlined website that effectively communicated complex information while maintaining visual coherence and user engagement.
